mikaelbuilds

The one who answers while you're on the job.Your first hire.

First Hire is a done-for-you website of up to 10 pages, hosted and maintained, plus one full-power AI agent that replies to new enquiries from your own mailbox, runs your standing jobs, and takes any task you text it on Telegram.

$19.99 a month for the first 100 businesses, or $199 for a year. After the hundredth seat the price is $99 a month, and you are being told that now rather than afterwards.

Plus AI usage on your own key: roughly $5–15 a month for the answering side of the job, and more than that if you run the prospecting pack, which we have not finished measuring. You create the key, you set the hard spend limit on it, and the meter is yours to read rather than ours.

$19.99 a month, for the first 100

Or $199 for a year, which is the same thing with two months off the count.

100 founding seats

Renews automatically — $19.99 every month, or $199 every year — until you cancel. Terms.

  • No setup fee. The domain at cost if you need a new one.
  • Cancel in one click, from your own billing page. Cancelling stops the next charge; what you already paid runs to the end of its period.
  • Ask for a refund of your most recent charge — monthly or annual — and you get it. No questions, no call. Sent the same day; your bank usually shows it in 5 to 10 business days.
  • Your price does not change while your subscription stays active.

The wall is free, and it is not this. Nothing on it is for sale, no rank or number changes what you pay, and no amount of reposting buys a seat. It is recognition; the product is the subscription.

What it actually does

Four things do most of the work. The first and the last come with every First Hire. The middle two depend on which pack you pick at onboarding.

  1. It answers the enquiries that arrive while you are working

    Someone fills in the form on your site. The agent writes a reply and sends it from your own mailbox, not from a no-reply address, then pings you on Telegram with what came in and what went out. If nobody has replied, it follows up at 24 hours and again at 72. Harvard Business Review audited the first response of 2,241 US companies to a web enquiry: the average was 42 hours, and 23% never responded at all (Harvard Business Review: The Short Life of Online Sales Leads). That is the job this is aimed at.

  2. It brings you people worth talking to

    Fill the calendar pack

    A researched list of people worth talking to, scored against the customer you told us you want. Each name arrives with a dated, specific fact about their business and a first message already drafted, which you read and send yourself. Prospecting tools are not rare, and we are not going to pretend otherwise: GoHighLevel's $97 plan includes one and sells a better one for $29 a month more (their pricing page). What is different here is the scope: a named list with a reason per name and an opener written for it, instead of a list of names. We cap the pack at 100 researched prospects a week, and that cap is a ceiling rather than a promise — how many names a given week produces depends on how narrow your ideal customer is, and we do not commit to a weekly count. The agent does not send cold messages.

  3. It drafts the quote

    You hand over your price list during onboarding. When an enquiry comes in with enough detail, the quote is drafted and waiting for you: your prices, their job, your wording. You read it, change what you want, and send it.

  4. You text it anything

    On Telegram, at any hour. Move Thursday’s job to Monday and tell the customer. What did we quote the Harrisons? Add a page about emergency call-outs. It is also how you reach us: changes to your site go through your agent, so there is no ticket queue and no waiting on a developer to read an email.

Pick a pack at onboarding

Never lose a job

Trades, home services, anyone who works with their hands

  • Speed-to-lead on every form, with the 24 and 72 hour follow-ups
  • Quote drafts from your own price list
  • A review request after a job is marked finished, with the direct link
  • A morning brief: what came in, what is unanswered, what is booked

Fill the calendar

Coaches, agencies, B2B services

  • A researched prospect list, scored against your ideal customer
  • A dated, specific fact per prospect and a drafted first message for you to send
  • Follow-up drafts for the conversations that started
  • A morning brief with the replies that need you

Get seen

Founders and creators

  • Posts and pages drafted from your own material, in your own voice
  • A publishing schedule you approve once and can change by text
  • New site sections as the story changes
  • A morning brief on what landed

Build your own

If none of the three is your business

Pick the routines you want from the job library during the onboarding interview, or describe the job and we will write the routine. Selling products online is a different build and a different conversation: that one goes to cassien.ai.

What you get, and where it stops

The limits are on this page rather than in a contract you find later, because a limit you knew about on day one is a scope and a limit you discover on day thirty is a refund.

The role

  • A website, up to 10 pages. Design, copy, build, hosting, SSL, backups, updates and fixes. Done for you, not a builder you log into.
  • Forms and booking wired to the agent, so an enquiry becomes a reply and not a notification you missed.
  • Basic SEO and AI-search setup, review requests, and a monthly report written in plain language.
  • One full-power agent on its own isolated instance: its own user account, its own gateway, its own secrets, its own key. It has a name you choose.
  • Memory, scheduled routines, web research, a browser, files, and code in a sandbox. It is not a chat widget with a script.
  • Unlimited small edits, asked for in plain language through your agent. New phone number, changed hours, a price that moved, a photo swapped. What counts as a small edit is spelled out opposite, so "fair use" is not a word we get to reinterpret after you have paid.
  • You approve before anything goes out, on every channel, until you decide otherwise. Autonomy is a set of checkboxes you tick, one at a time, when you are ready.

The limits, up front

  • Up to 10 pages on the site.
  • Unlimited small edits, under fair use — and here is what fair use means, so it is not ours to reinterpret later. A small edit changes something already on your site: wording, a price, opening hours, a phone number, a photo swapped, a section reordered. It is not a new page or section (that is the two a month, below), a redesign, or a new feature. If what you are asking for stops being edits and becomes a rebuild, we say that out loud and talk to you about it, rather than quietly getting slower.
  • Two new pages or sections a month.
  • One agent, and in this version one channel for you: Telegram.
  • The prospecting pack is capped at 100 researched prospects a week. That is a ceiling, not a target and not a promise: what a week actually produces depends on how narrow your ideal customer is.
  • Outbound email is capped and research is rate-limited, so a runaway routine cannot spend your key or your reputation overnight.
  • The agent does not send cold messages. It drafts them and you send them.
  • US text messaging is not live on day one. Sending business texts in the US requires A2P 10DLC registration, it is typically one to four weeks, and it is registered in your name, not ours (what that is).
  • You own the domain, the content and the data. Export on cancel, no hostage-taking.
  • Cancel any time in one click. Cancelling stops the next charge. It is not itself a refund: your site and your agent run to the end of the period you already paid for.
  • A refund of your most recent charge, monthly or annual, whenever you ask — no questions, no call. We send it the same day; Stripe and your bank typically take 5 to 10 business days to put it back on the card.

What these jobs cost separately

Bought separately, line by line, from the vendors named below, at their published list prices on 20 September 2026: $225/month. First Hire is $19.99/month, plus roughly $5–15/month of AI usage on your own key for the answering side of the job, and more than that if you run the prospecting pack.

What each job costs to buy on its own, from the vendor named, at the tier named, on 20 September 2026. Four lines from three vendors, because two of the lines are GoHighLevel's. Open the links and add the four numbers up yourself.
The job What that vendor sells, at which tier Their list price
A real website built by a US team, with hosting, SSL, daily backups, security scans, software updates and bug fixes handled One Click Inc (Germantown, Wisconsin) — Starter plan Published as: $49 Per Month* — month-to-month, no contract, no setup fee ($1 to start)

Scope, from their own page, because the link is there to be opened: that $49 tier is a 1–2 page site with 15 minutes of labour a month included, and work beyond it bills at $139.99 an hour. We are pricing the job, not claiming their $49 buys what our ten pages do.

$49/month
A CRM with pipelines, forms, booking calendars and one inbox for SMS, email and calls GoHighLevel / HighLevel — Starter plan Published as: $97 /Month (annual option: $970 /Year) $97/month
The AI layer that drafts the replies, books the slot and updates the record GoHighLevel / HighLevel — AI Employee add-on (Growth) Published as: $50/month per sub-account (AI Employee — Growth); the Unlimited tier of the same add-on is $97/month per sub-account

Two of these four lines are the same vendor: GoHighLevel sells the platform and then sells the AI layer on top of it. We count them separately because they are billed separately, and we say so here rather than letting the word "four" imply four companies.

$50/month
Your agent on its own always-on private instance MyClaw.ai — Lite plan Published as: $29/mo billed monthly (or $199/year = $16.6/mo)

MyClaw.ai is not ours and we earn nothing from it. It sells managed hosting for the same kind of agent we build, which makes it a direct competitor, and a competitor’s own price sheet is the fairest place to read what this line costs on the open market. An arms-length comparator, loaded the same day, lands within a dollar: Lindy — Plus, at $29.99/month per user.

$29/month
The four lines added up $225/month

These are vendor platform prices, and every one of them is a floor. GoHighLevel bills SMS, email, telephony and premium AI usage on top of both of its lines. MyClaw excludes AI token usage from its subscription. One Click Inc's $49 tier includes fifteen minutes of labour a month and bills anything past that at $139.99 an hour. We used the lower figure in every case.

Each line describes what that named vendor sells at that named tier. "Built by a US team" is a fact about One Click Inc's staffing, not a claim about ours.

This is not a claim that nothing costs less. DIY website builders are cheaper than First Hire, and if a template you point and click at yourself is what you actually need, buy that instead. The table compares buying each of these four jobs on its own, on one date, at one named tier each. It is not a saving, and there is no multiple to quote. Add the four numbers up and decide for yourself.

How it goes

  1. You pay

    $19.99 a month, or $199 for the year. No setup fee. Card through Stripe, cancel from your own billing page whenever you want.

  2. You do the onboarding interview

    Fifteen to twenty minutes, as a conversation, mostly prefilled from what we already know about you. Your business, your offer, your prices, how you sound, who you want as customers, which pack, what the agent may do without asking you first, and three name suggestions for it. It ends with a written brief you read and confirm.

  3. Site and agent go live within 7 days

    The seven days start when the onboarding is complete, not when you pay. If you stop halfway through the interview the clock stops with you, because we cannot build a business's website from a half-finished description of the business.

100 founding seats

Your agent runs on your own AI key

You create the key, you put a hard spend limit on it, and you hand it over once during onboarding. We never see the bill and we never mark it up.

Expect roughly $5 to $15 a month of AI usage on the model we pin by default, for the answering side of the job. Here is the whole arithmetic, so you can redo it rather than take it from us: we measured about 900 agent runs a month, at a measured 15,000 input and 1,500 output tokens per run. That is 13.5 million input tokens and 1.35 million output tokens in a month, and at the published per-million rate of the model we pin it came to $4.32. Multiply those two token figures by the published rate of any model you care to look up and you have its bill.

The prospecting pack costs more than that, and we have not measured it yet. One researched prospect is several model calls — finding, reading, scoring, writing the opener — so a pack running toward a hundred names a week is a multiple of those 900 runs, not a rounding on top of them. We are not going to print a second number before we have run a full month of it. What protects you meanwhile is that the ceiling is yours and not ours: the spend limit sits on your key, and the agent stops when it is reached instead of billing through it. The measured figure goes on this page as soon as it exists.

Roughly seven of every ten scheduled routines never call a model at all. Checking whether your site is up, pulling the week's form submissions, assembling a report: those are scripts. They cost nothing to run and they still run whether or not you have spent a cent on AI this month.

Why this way round: the alternative is that we resell you tokens with a margin on top and you never see the meter. Both of the other vendors in the table above exclude AI usage from their subscriptions as well — GoHighLevel bills premium AI on top, MyClaw excludes tokens outright. We would rather say the number than bury it.

The account you will be opening is with OpenRouter (openrouter.ai), and you should know that before you buy, not during onboarding: it is a second vendor relationship, it needs a card on their side, and you buy credit up front. We walk you to that one because you can put a hard spend cap on the individual key, which is what makes the ceiling above real. If you would rather use a different AI provider you can, and then the cap is whatever that provider gives you. We do not name the specific model here: model names go stale within months and a dead one sitting on a live page reads as neglect. Your brief names the current default and its rate, and your agent will tell you if you ask.

$4.32

What a month of the answering side cost on our own box: 900 runs, 13.5M input and 1.35M output tokens, at the pinned model's published rate. The prospecting pack sits on top of this and is not measured yet.

Questions people actually ask

Can I talk to a human before I buy anything?

Yes, and you should not have to buy first to find out who we are. Write to hello@mikaelbuilds.com and a person answers within one business day, before as well as after a purchase.

The company behind this is Syneron Technologies Limited, registered in Hong Kong, company number 79999193, registered office 3906, 39/F, The Center, 99 Queen's Road Central, Hong Kong. That is enough to look us up in the public register before you send an offshore company any money, which is a reasonable thing to want to do.

What happens after the first 100 seats?

The price becomes $99 a month for everyone who comes after. If you are inside the first 100, your price stays at $19.99 for as long as your subscription stays active. We are showing you the $99 now, before you buy, rather than announcing it later as a surprise.

Do I need to understand any of this?

No. The onboarding is a conversation, and the two technical steps, creating an AI key at OpenRouter and creating a Telegram bot with Telegram's own BotFather, are walked through one screenshot at a time. If you get stuck, a human finishes it with you.

Can it text my customers?

Not on day one in the US, and we are not going to imply otherwise. Sending business text messages to US numbers requires A2P 10DLC registration, which typically takes one to four weeks and has to be registered in your business's name. Email and your website are live from the start, and Telegram is how the agent talks to you.

Will it email people without asking me?

Not unless you tick the box that lets it. The default is that everything outbound waits for you on Telegram. Autonomy is granted one item at a time, by you, when you are comfortable, and it can be taken back the same way. The agent does not send cold messages to anyone, under any setting.

Whose mailbox does it send from, and what exactly does it get access to?

Yours, by default. During onboarding you create an app password for your business mailbox and the agent uses it over IMAP and SMTP, so replies arrive from your real address and land in your real sent folder rather than in some no-reply void.

Now the part that matters, said plainly: an app password is not a send-only credential. At Google, at Microsoft and at most other providers it grants full mailbox access, and there is no setting that narrows it down. So what limits the agent is what it is built to touch, not what the credential would allow. It reads the threads it started itself and one dedicated label you set up for it. It writes replies and follow-ups on those threads. It does not read the rest of your inbox, it does not summarise it, and it never deletes anything. You can revoke the password in one click from your provider's app-password screen at any time — for Google that is myaccount.google.com/apppasswords — and the agent stops sending the moment you do.

If you would rather not hand a mailbox credential to anyone, take the other route. Say so at onboarding and we send through our own provider instead, with DNS records you paste so your own domain stays the sender and we never hold IMAP access at all. It is a first-class choice, not a consolation prize, and plenty of people will prefer it.

What do I own if I leave?

The domain is yours and stays registered to you. The content is yours. The data the agent accumulated about your customers and jobs is yours and gets exported to you on cancellation. What does not leave with you is the agent's runtime, because that is the thing you were subscribing to.

How do I cancel, and how does the refund work?

Cancelling is one click on your billing page, which you reach from your receipt, with no cancellation conversation to sit through. Cancelling stops the next charge. It is not itself a refund: your site and your agent keep running to the end of the period you already paid for.

A refund is a separate ask, and the answer is yes: your most recent charge, monthly or annual, back without questions. We send it the same day you ask. Stripe and your bank then typically take 5 to 10 business days to show it on the card, which is their clock and not ours. We would rather refund you than argue with you.

What can it not do?

It will not send cold outreach. It will not text US customers until your A2P registration clears. It does not run a shop, a catalogue or a product feed. It does not replace a person who has to physically show up. And it is one agent on one channel, not a department: if what you need is a whole system built around your business, that is cassien.ai and a different conversation.

Is my AI key or my mailbox password stored somewhere you can read?

Not in our database, and never in a chat, a log, a transcript or a support message. Both are sealed the moment you submit them on a plain form, pulled exactly once by the machine that builds your agent, and deleted from the database at that point.

What we will not claim is that they stop existing. From then on they live inside your own agent's isolated instance, on the server that runs it, because the key is what the agent authenticates with every time it calls a model and the app password is what it sends mail with. We operate that server, so the honest sentence is this one: nobody reads either of them back to you, nobody needs to, and you can revoke both yourself at any moment from the provider that issued them. The privacy page says the same thing at length, including where that server is.

Who is behind it

I am Mihai Dumitrescu, and this is @mihaidumitres12, the account you most likely arrived from. I ran my own e-commerce business, did the answering, the chasing and the drafting by hand, and then automated every one of those jobs with AI agents until I was no longer the one doing them. First Hire is that same work, packaged for a founder who wants the result without building the thing.

Need a custom AI system? cassien.ai is our AI engineering agency. Systems built around one business, not a subscription. Different job, different conversation.

cassien.ai