Terms
mikaelbuilds and First Hire are operated by Syneron Technologies Limited, a company registered in Hong Kong under company number 79999193, registered office 3906, 39/F, The Center, 99 Queen's Road Central, Hong Kong. Your subscription is an agreement with that company. You can reach a person at hello@mikaelbuilds.com, before or after buying anything, and it is answered within one business day. Card payments are taken and held by Stripe; we never see or store your card number.
What you are buying
A First Hire subscription is two things, delivered together:
- A website of up to 10 pages, designed, written and built for you, then hosted and maintained for as long as you subscribe.
- One AI agent, running on its own isolated instance, reachable by you on Telegram, working to the brief you confirm at the end of onboarding.
The limits on both are published on the offer page and they are part of this agreement: up to 10 pages, unlimited small edits under fair use, two new pages or sections a month, one agent on one channel, a ceiling of 100 researched prospects a week on the prospecting pack, capped outbound email, rate-limited research, and no cold messages sent by the agent to anyone.
Fair use, defined rather than left to us. A small edit changes something already on your site: wording, a price, opening hours, a phone number, a photo swapped, a section reordered. It is not a new page or section (that is the two a month), a redesign, or a new feature. If your requests stop being edits and become a rebuild, we say so and discuss it with you; we do not silently slow down or start declining.
The 100 researched prospects a week is a ceiling, not a commitment. What a given week produces depends on how narrow the ideal customer you described is. We do not promise a weekly count.
Price, billing and the founding 100
- $19.99 per month, or $199 per year, in US dollars, for the first 100 paying businesses.
- From the 101st onwards the price is $99 per month. That cap is enforced at checkout, not by our discretion: once 100 seats are assigned, the founding price cannot be bought.
- While your subscription stays active and uninterrupted, your price does not change. If you cancel and come back later, you come back at the price being sold that day.
- There is no setup fee. If you need a new domain we buy it at cost and it is registered to you.
- The subscription renews automatically on the same cycle until you cancel it — $19.99 every month, or $199 every year. There is no notice or reminder obligation we are pretending to here: the charge repeats until you stop it, and stopping it is one click.
- AI usage is not billed by us at all. See "Your own AI key" below.
Cancelling
One click, on your own billing page, which you reach from your Stripe receipt or by asking your agent for the link. There is no cancellation form, no retention call and no notice period. Cancelling stops the next charge. Your site and your agent keep running until the end of the period you already paid for, and your data is exported to you at that point.
Refunds
If you ask for a refund of your most recent charge — monthly or annual — you get it, without being asked why and without a conversation you have to sit through first. That scope is stated in the same words on the offer page, because a limit you discover after buying is worse than the limit itself.
We send the refund on the day you ask. Stripe and your bank then typically take 5 to 10 business days to put it back on the card; that clock is theirs, not ours. Cancelling is a separate action and does not by itself refund the period you are in.
What we build, and when
Your site and your agent go live within 7 days. Those 7 days start when your onboarding is complete, not when you pay. Onboarding is a conversation that ends with a written brief you read and confirm; until that brief is confirmed, the clock has not started, because the brief is the thing being built from.
If we cannot deliver within 7 days of a completed onboarding, tell us and we refund you. We do not promise a business result of any kind, from the site or from the agent. We promise the thing, working, to the brief.
Your own AI key
The agent runs on an AI key you create and own, at a provider of your own — OpenRouter unless you tell us otherwise, because it lets you put a hard spend cap on the individual key. That account, that card and that bill are yours. We do not resell you AI usage, we do not add a margin to it, and we do not pay for it. Expect roughly $5 to $15 a month on the model pinned by default for the enquiry-answering side of the job; the prospecting pack uses more than that and we have not finished measuring it, which is why the spend cap on your key is the thing that bounds it. If you remove the key or its limit is reached, the agent stops doing the things that need a model until you fix it, and the routines that do not need one keep running.
What the agent will not do
- It does not send cold messages to people who have not contacted you. It drafts them; you send them.
- It does not send text messages to US numbers until A2P 10DLC registration is complete. That registration is in your business's name, it takes roughly one to four weeks, and it is not something we can do instead of you.
- It does not send anything outbound at all unless you have ticked the box that lets it. The default, on every channel, is that it waits for you.
- It does not post to your X account. We never request a posting scope for any account, for any reason.
What is yours
- The domain is registered to you and stays yours.
- The content of your site is yours, including what we wrote for it.
- The data your agent accumulates about your enquiries, customers and jobs is yours, and it is exported to you when you cancel.
- What does not transfer is the agent's runtime and the software it runs on. That is what the subscription is for.
What we need from you
- That you have the right to give us the content, photos, logos and prices you give us.
- That what you sell is legal where you sell it.
- That you complete the onboarding. We cannot build a business's website from half a description of the business.
Availability
Your site is monitored and backed up daily, and your agent runs on its own instance rather than sharing one with other clients. We are not offering an uptime percentage, because we are not going to print a number we have no mechanism to compensate you against. What we do instead is watch it, tell you when something breaks, and fix it.
Ending it from our side
We can decline or end a subscription. Realistically that means: illegal use, use aimed at deceiving people, an attempt to get the agent to send cold or bulk messages around the limits above, or non-payment. If we end a subscription for any reason other than non-payment, we refund the period you are in.
If these terms change
We will say so on this page, with the date, and tell subscribers by email when the change affects what they are paying for. A change to these terms does not change the price you joined at.
The wall
The Founder's Hall of Fame on this site is free, and it is not part of what you are buying. Nothing on it is for sale. A number, a rank or a place on it cannot be bought, and buying a subscription does not buy one either; no payment changes any position on it, and no amount of reposting, replying or referring changes the price you pay or whether a founding seat is available to you. It is recognition. The product is the subscription described above.
Reaching us
hello@mikaelbuilds.com reaches a person, whether or not you are a customer, and is answered within one business day. If you already have an agent, asking it is faster and is the route we built for this; replying to the email address on your Stripe receipt works too.